LinkShare has introduced a new feature for merchants called Deep Linking Controls. This new feature is a reflection of the company’s commitment to its network of brand-conscious retailers and high quality publishers. The tool provides retailers with the ability to manage which product-level pages publishers can create deep links to on their websites.
With ecommerce accelerating once again, retailers and publishers alike are looking for ways to maximize revenue. LinkShare’s new tool allows retailers to enable deep links to specific product pages, while suppressing others. Deep links often result in higher conversion rates �" benefitting both retailers and publishers. For high-end retailers that previously have been unable to allow deep linking due to manufacturer or licensee compliance requirements, this new set of controls enables them to monetize LinkShare’s network of quality publishers while ensuring they are in line with their partner’s restrictions.
“By developing and offering control capabilities for deep linking, we are providing both retailers and publishers the opportunity to increase conversion rates, while also improving the shopping experience for online consumers,” said Mark Kirschner, Chief Marketing Officer for LinkShare. “Deep Linking Controls are about creating a quality and secure shopping experience for the entire LinkShare network.”
When a retailer employs Deep Linking Controls, they are able to create a “blacklist” of internal product pages to which deep links cannot be created. When a specific product page has been blacklisted, the online consumer will simply be directed from the publisher’s site to the retailer’s home page. This tool allows retailers and publishers to work together to ensure brand compliance while also improving conversion rates.
“For brand sensitive companies who are turning to performance-based marketing as a way to improve ROI, this tool comes at the perfect time,” said Ben Harris, Director of Product Management for LinkShare. “With Deep Linking Controls, retailers can feel confident that publishers will create deep links to only approved product pages. Merchants can also restrict deep linking to a subset of partners, which provides them additional flexibility and control.”
Deep Linking Controls are currently available to members of the LinkShare network through the advertiser and publisher dashboards.
